Your Apple ID is usually your email address.
To create an Apple ID is only part of the equation to getting into the App Store.
You need a password, as well!
Your password must have at least three things.
1. A minimum of 8 characters.
2. At least on number
3. At least one capital letter.
Here is where you go to set up a new [create] Apple ID.
http://www.apple.com/support/appleid/basics/
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